Here's the bad news: while its rivals will all be carrying the phone, AT&T has managed to land a huge exclusive. At launch, it's the only US carrier where you'll be able to customize the Moto X's physical design. Placing a web order through Moto Maker allows AT&T subscribers to choose one of two colors for the phone's front casing, and pick between a total of 16 options for the back. Color customization also extends to the volume rocker, power button, and camera ring. And buyers can even have their name or a short message engraved on the Moto X. In store, things work a bit differently. AT&T is only carrying black and white at its retail locations, but you can order the phone and take home a redemption card to customize your device before it ships.
Everywhere else, you'll choose between the black or white hardware — and that's it. Needless to say, that's a major bummer for customers on competing carriers. Motorola wasn't shy about teasing customization as a standout feature of Moto X, and seeing it relegated to a sole carrier (even if only temporary) is disappointing. We suspect it won't be long before eBay plays host to a booming market of colored Moto X components. Thankfully Motorola says other carriers will offer customizable hardware later this year. The bottom line is that regardless of what network you're attached to, the Moto X will be available to you.