Samsung's upcoming curved screen phone leaked

Samsung Electronics Co.005930.SE -0.66% is bringing curves to its smartphones.
Lee Don Joo, president of sales and marketing of the mobile communications division at Samsung, showed off the Galaxy Note 3 and Galaxy Gear during a launch event in Seoul.
Bloomberg News
At a launch event held in Seoul Wednesday for the Galaxy Gear smartwatch, Samsung announced its plans to release a mobile phone with a curved screen in October.
While the company declined to provide details on the phone’s specs, one of its latest patent filings in South Korea suggest the screen could be curved slightly inwards.
Samsung has been busy applying curved designs to its vast array of television models, unveiling 55-inch and 65-inch ultra-high-definition TVs just this month.
Despite the official argument that curves on TVs provide a better viewing experience from all angles, these designs have generally been perceived more as a marketing tactic. Convincing phone users that a curved screen works better could be a tougher sell.
In terms of technology, analysts say that the development of a curved-screen phone is a small step toward the long-awaited shift to flexible-screen phones.
Samsung’s patent filing of a mobile phone device with the Korea Intellectual Property Rights Information Service registered in June 2013.
Korea Intellectual Property Rights Information Service
“It will likely be available only in small volumes and come with quite a heavy price tag,” said Jerry Kang, a display analyst at IHS Korea. “The purpose would be to test consumers’ response ahead of the planned launch of flexible-screen phones.”
Samsung’s push into organic light-emitting-diode display technology, now used on most of the company’s smartphone models, has been closely related to its ambition of producing mobile phones with a more dynamic form factor. OLED screens, in comparison to conventional liquid-crystal displays, are known to be simpler in structure and don’t require a backlight, giving them a competitive edge when it comes to making bendable, rollable, or curved screens.
Samsung’s rollout of phones with so-called “unbreakable” screens, considered to be an introductory version of flexible-screen phones, has been set back by technological difficulties. One of the biggest challenges has been in making flexible displays perfectly impermeable to moisture like traditional glass displays are. OLED materials are vulnerable to moisture, according to experts.
The long-awaited Galaxy Gear sports a conventional 1.6-inch OLED screen, disappointing those who had anticipated a fancier and flexible display.
Samsung’s rival LG Electronics Inc. has also been working on devices with flexible screens. It said during an investor relations session in April that it will launch a phone with a plastic screen in the fourth quarter.
The phone will likely have a curved screen, a person familiar with the matter said.